New Global MDO Film Laminate Sets New Standard for the Home and Personal Care Market

This product is positioned to become the new de-facto film standard for the Home and Personal Care market.

Oct 4 2011 --- Avery Dennison is introducing Global MDO - the latest addition to its innovative Machine Direction Oriented (MDO) film product line. The new film laminate bridges the gap between the high-performing MDO film range and PE85 film and features major productivity and sustainability improvements -- including a significant reduction in web breaks, up to 50 percent less ooze, an inherently printable film and double the amount of labels per roll -- balanced with the on-shelf label clarity demanded for Home and Personal Care applications.

Avery Dennison has spent over 15 years perfecting its MDO films designed specifically for the pressure-sensitive label market. Combined with PET23 liner, Global MDO offers the label market a differentiated film in the high-volume Home and Personal Care (HPC) market.

"In the past, you've always had to compromise," says Kent Stobbart, product marketing director for Avery Dennison Label and Packaging Materials Europe. "You could get a thinner label material, but it would lack rigidity. If you wanted conformability you gave up clarity. With Global MDO you don't have to make these compromises anymore."

Adds Renae Kulis, global segment leader, HPC, "This product is positioned to become the new de-facto film standard for the Home and Personal Care market."