New Look Launched For Foster’s Lager

The Foster’s lager brand is being given a packaging revamp across the Foster’s standard lager, Foster’s Gold premium lager and Foster’s Radler lower-alcohol brew variants.

The Foster’s lager brand is being given a packaging revamp across the Foster’s standard lager, Foster’s Gold premium lager and Foster’s Radler lower-alcohol brew variants. Brand owner Heineken will be supporting the new-look packaging this year with advertising running on TV, cinema and digital and the continuation of the brand’s sponsorship of comedy on Channel 4. Foster’s will also be strengthening its connections with the English Cricket Board by running a promotion from July to November, giving consumers the chance to watch the next Ashes series in Australia.

Heineken says the new design, which will roll out into shops from April, will make Foster’s look “more modern and sleek” and will highlight the heritage of the brand, which dates back to 1888.

Source: Foster’s