New Price-Marked Packs For Shloer
11 Feb 2013 --- Following the success of the Shloer price marked packs (PMPs) in 2012, the Shloer Red Grape and White Grape variants are once again being made available this year in £1.69 price-marked bottles in a new eye-catching new six-bottle carton format.
Sales of Shloer in cash and carries shot up by more than two-thirds last year after the biggest-selling adult soft drinks brand was offered in price marked packs in May, demonstrating the popularity of price marked packs amongst impulse retailers their customers.
This year the new promotional stock can be easily identified by “Buy £6.29. Sell £1.69. POR 25.6%” recommended price marked pack flashes featured on the new carton designs which also highlights the “No. 1 adult soft drink” status of the brand.
Offering 60p off the usual recommended retail price, the price sticker on the 75cl bottles is removable so that consumers can peel off the label before serving to their friends and family.
The majority of cash and carries and wholesalers are offering the Shloer PMP promotional stock, and Shloer is making free point-of-sale materials available to independent retailers via the POS Hotline 0800 917 3450 to help them draw attention to the PMP promotion in-store.
Amanda Grabham – Head of Marketing for Shloer, says: “Almost two-thirds (60%) of independent retailers say that in terms of pricing trends the biggest demand coming from consumers is for price-marked pack3, and three-quarters of independent retailers say PMPs offer a good deal both for them and their customers.
“It really is a win:win situation as PMPs offer consumers confidence and reassurance as the price is clearly displayed on the pack, and there is also strong evidence that they help independent retailers drive impulse purchase with 44% of convenience shoppers stating that they are more likely to buy a product on impulse when it is price marked3.
“Because the Shloer PMPs produced such a sparkling uplift in Shloer sales in cash and carries last year, as part of this year’s £16 million ‘Best Served Shared’ marketing programme we have re-introduced the PMPs in a new carton design which enhances the visual appeal of the pack with the aim of it making an even bigger impact this year, and giving retailers even more confidence to stock up on the biggest selling adult soft drinks brand.”
