Nutrinor Launches Nordic Dairy Range with the Taste of Northern Canada
Robust packaging was important to protect the product’s unique attributes and Elopak supported Nutrinor with the best solution within a tight timeframe of only five months.
Paul Pomerleau, Premier Directeur Agroalimentaire, explained; “Our northern region has a rigorous climate in winter and is very isolated from any large cities. In the summer we have more of daily sun and colder night temperatures than the south where our competitors collect their milk. All this has an effect on photosynthesis. The result is that the grass has a different sugar content and omega 3 to 6 balance. The 15 organic dairy farms that we selected use a high percentage of grass to feed their cows, producing great milk, with a unique taste.
“With aging demographics and declining food consumption we wanted to expand outside our natural boundaries and so we needed a twist. We are small in a market dominated by big players, so clearly innovation was key.”
Robust packaging was important to protect the product’s unique attributes and Elopak supported Nutrinor with the best solution within a tight timeframe of only five months. Paul Pomerleau adds; “We have worked with Elopak for many years and the team provided great support within a very intense period from product idea to launch. The quality of the packaging was integral and Elopak provided superior barrier board and leading-edge litho print technology. Elopak’s role was crucial as the carton really has to stand out to support the unique values of the Nordic range to a premium target market.”
All the products in the Nordic range are organic and have Ecocert certification, in recognition of sustainable organic farming principles, and AgroBoreal certification, which supports strict standards for product development in Boreal climates.
“We’re lucky to have soil and climate that fosters unique farming conditions,” adds Yves Girard, General Manager of Nutrinor. “It was only natural to develop milk that is a product of this northern agriculture and that abides by the strict standards of the AgroBoreal certification.”
Source: Elopak
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