On-the-go packaging: Yili puts the first “smile” on China’s shelves
05 Apr 2018 --- Inner Mongolia Yili Industrial Group Co (Yili), Chinas largest dairy producer, has chosen an on-the-go packaging solution provided by SIG, for its new milk brand. The packaging solution is called combismile and markets itself as ideal for consumer's on-the-go.
The combismile design has a shape consisting of rounded cheeks and grip corners that fit the hand, and a closure fitting that ideal for drinking on the move, according to SIG.
Each combismile filling machine has an output of 24,000 packs an hour, high-speed performance, volume flexibility and drinking capability added by newly developed spout and straw applicators. Together, this represents SIG’s most complete line solution to date.
The new variety of the Shuhua premium milk is currently available in combismile Small 220 ml with a drinking straw, and is marketed toward the highly driven, mobile and health-conscious consumer.
“It was vital we found the perfect packaging which complemented the premium quality, modern image and innovative ingredients of our new functional milk and that closely matched Shuhua’s brand ethos. Following our close cooperation with the team at SIG, we quickly found the ideal innovative solution. combismile not only ensures stand out on-shelf due to its unique shape and elegance, but it clearly shows the high product quality and offers our mobile consumers unmatched on-the-go convenience,” says Wei Wang, Vice President at Yili.
“combismile is one of our biggest innovations to date and Yili’s Shuhua brand is the perfect partner to officially launch our unique on-the-go packaging solution. Yili can now present its next generation of functional milk in an innovative package that meets the growing demands of its mobile consumers, who live busy yet healthy lifestyles, while also expressing the high quality and character of the Shuhua product and brand,” added Fan Lidong, Chief Operation Officer at SIG China.
The trend of keeping sustained on-the-go is not one that is set to subside. In fact, within the world of snacking, it is predicted by Innova Market Insights that in 2018 Consumers will be looking for healthy snacks that they can eat on-the-go, in handy packaging formats and that taste good. In this way, the packaging world is responding with practical solutions to keep the ever-evolving consumer engaged.
