Package Restyling for Russian Dumplings Brand Sam-Samych

The brand’s logo is now easily readable and executed in an up-to-date technique. The closed pose of the character was changed to an open and friendly one.

17/07/2008 The restyling was aimed at strengthening the brand’s market position and attracting the customers’ attention to the new SKU – small sized and fully natural dumplings “Little Sam Samych”.

Soldis Communications succeeded in updating the design concept, making it laconic, and bright, that would help the brand to stand out of the competitors. The brand’s logo is now easily readable and executed in an up-to-date technique. The closed pose of the character was changed to an open and friendly one.

“Little Sam Samych” brand is aimed for the children as well as for the adults. The schoolchildren in their parents’ absence often cook by themselves. “The difficulty we came across while developing the “Little Sam Samych” design was to add up the children’s styling while preserving high brand’s recognition”, - comments Maria Gaskova, marketing manager and strategic planner.

The idea of the brand’s 100% natural ingredients and excellent quality is transmitted by means of a specially developed billet and leaf-green background.