Panther: Big Ben Display For A Classic Confectionery Brand
The clock tower at the Palace of Westminster in London is commonly known as Big Ben. Although the tower was renamed to Queen Elizabeth Tower in honour of the 60th jubilee of Queen Elizabeth II. in 2012, the old name for the famous tower will certainly stick for a long time.
The clock tower is built from brick, with a limestone facade and has a tip made of cast iron. To get as closely as possible to these original specifications, Panther Display made a display for the traditional brand AFTER EIGHT on behalf of Nestlé, which perfectly mimics the material mix in print. The five-color offset printed display can accommodate two ¼-pallets to be positioned back to back. Of course Big Ben's or Queen Elizabeth Tower's famous clock shows the time at just before eight o'clock.
With a view to particularly strong confectionery sales figures during holidays and celebrations such as Christmas, Valentine's Day, Easter or Mother's Day, Nestlé focuses on Point of Sale displays based on famous buildings in London. Following the "Golden Eye", this year the campaign revolves around Big Ben.
"With the brand AFTER EIGHT it is important to display the English way of life at the Point of Sale. London is a modern city which is trendy and attractive to all ages groups, and offers a perfect combination between tradition and modern life," explains Ute Hauptmeier, Senior Brand Manager Boxed Chocolate at Nestlé Kaffee & Schokoladen GmbH.
The original sight now has an obliquity of 0.26 ° and thus an overhang of 46 cm. Notwithstanding this, the display by Panther is straight and can be seen from a distance thanks to its height. The display is imposing and in harmony with the brand. The tower is open at the front and back, allowing access to the chocolate specialties from two sides.
The Big Ben display is sent individually in a handy carrier packaging with a comfortable grip and is set up quickly and easily.
Source: Panther Display
