Trebor Unveils New Pack Design
Mint brand Trebor has unveiled a contemporary new design across its range, as it looks to attract new customers through on-shelf standout.
Mint brand Trebor has unveiled a contemporary new design across its range, as it looks to attract new customers through on-shelf standout. The brand’s iconic red star mark has become the heart of the new identity using tonal colours on each pack to enhance the illusion of movement and to reflect the intense and explosive flavours within.
Colour also plays a central role in the new design with white being incorporated further to create a feeling of light minty freshness and inference to flavour, and a silver border has been added to provide subtle accents of luxury. Staying true to its heritage, the brand has ensured that the red Trebor star remained intact and that the colours associated with the flavours – peppermint green and spearmint blue – also remained untouched.
Elena Mallo, senior brand manager for Trebor, said: “Trebor is a true British icon – it’s the UK’s number one mint with £56m value sales and 39 per cent share of the market and a heritage stretching almost a century.
“We wanted to rejuvenate our look to bring our products and brand spirit to life. The striking, impactful new packaging will have great standout on shelf and will encourage shoppers to pick up a pack of Trebor by highlighting our identity as a boldly British brand.”
Source: Mondelez International
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