Pepperidge Farm Packaging New Designs Enable 65 Percent Reduction in Materials

The new package designs are made of flexible film lamination that feature improved graphics and are unique to the bakery aisle. They provide excellent seal strength, resist tears, and the tear tape provides the benefit of tamper evidence.

29 May 2012 --- Pepperidge Farm, Incorporated, a division of Campbell Soup Company, was honored this month with two of the packaging industry's most prestigious awards: the DuPont Awards for Packaging Innovation and an Ameristar award from the Institute of Packaging Professionals.

Both awards recognize the company's Deli Flats thin rolls and Goldfish breads for innovative packaging design, sustainability and waste reduction. The new packaging for these products reduced the use of materials by 65 percent. The more compact package has an added benefit-25 percent more product can be shipped in the same shipping unit, resulting in reduced transportation costs and a smaller carbon footprint.

"When we first created this packaging, our goal was to differentiate our products and create a unique consumer shopping experience in the bread aisle, and we did just that," said Eva Peters, Director of Packaging Development at Pepperidge Farm. "We continued to innovate our original design, with a goal to make it more sustainable, reduce costs and increase manufacturing automation. These awards recognize how our latest designs deliver on all of those objectives and then some."

The new package designs are made of flexible film lamination that feature improved graphics and are unique to the bakery aisle. They provide excellent seal strength, resist tears, and the tear tape provides the benefit of tamper evidence. They also have a re-sealable pressure-sensitive seal instead of a zipper, providing consumers with a package that is easy to open and easy to reclose. According to the DuPont Awards panel, who recognized Pepperidge Farm with a gold level honor, "this is an outstanding example of how innovation can be simple and affordable for consumers, while making a splash on store shelves."

Developing leading-edge, sustainable packaging is part of Campbell's strategy to deliver consumer-driven innovation in products and packaging.