PepsiCo has scrapped its 20% reusable packaging by 2030 target. Instead, the beverage giant will now follow a broader agenda aimed at 97% of its packaging being reusable, recyclable, or compostable by the same deadline. The company plans to focus on key packaging markets “where it anticipates its initiatives will have the greatest positive effect,” but waste management associations and environmental NGOs are voicing mixed responses to the change. Dan Cooke, director of Policy and External Affairs for the Circular Economy Institute and Chartered Institution of Wastes Management (CIWM), tells Packaging Insights that PepsiCo’s intention to further reduce its use of virgin plastic and improve packaging design to be more reusable, recyclable, and compostable is welcome from a circularity and resource-efficiency perspective.
