Pop artist does labels

Knightsbridge Fine wines has signed a licensing agreement with Britto Central for access to certain works by internationally acclaimed pop artist Romero Britto for use on its labels and promotional merchandise.

Knightsbridge Fine wines has signed a licensing agreement with Britto Central for access to certain works by internationally acclaimed pop artist Romero Britto for use on its labels and promotional merchandise. “Romero Britto consistently works to reinterpret the meaning of art and its role in contemporary life,” says Joel Shapiro, Knightsbridge chairman and CEO. “We look forward to working with him to craft a truly unique wine experience for today’s art and wine lovers.” The Britto line continues the company’s Artist Series of Fine wines, begun under similar licensing agreements with Guy Buffet and Andy Warhol. By creating new brands linked to internationally known artists, Knightsbridge hopes to maximize brand name recognition at minimal marketing cost.