Portland Cider Co. Releases New Packaging, Sangria Cider In Cans
Portland Cider Co. is ringing in the New Year with the introduction of sustainable six-pack boxes. In accordance with its sustainability standards, Portland Cider Co. has transitioned from recyclable plastic Pak-Tek carriers to a six-pack box made of 100 percent recycled corrugated cardboard.
“Our fans and retail partners have been asking for they to make this change, and we’re pleased to make the switch,” explained marketing director Helen Lewis. “It’s a more convenient package, offering six 12-ounce cans of cider to share with friends or enjoy over the weekend.”
The new six-pack box packaging will phase in through the next several weeks, debuting this week when the company’s popular Sangria cider hits store shelves in cans for the first time. Sangria features a blend of cider with the juices of orange, strawberry, pear, passionfruit, elderberry, and lime; it’s essentially fruit punch for grownups. “Our Sangria cider – which we introduced to the market a year ago in 22 oz. bottles – has become wildly popular,” stated Portland Cider Co. owner Jeff Parrish.
“We knew we had to make it available in cans as well. Our fans can enjoy their favorite cider on all their adventures, even the ones that don’t allow glass.” Sangria joins the cidery’s six-pack lineup that already includes Apple and Hop’Rageous. The six-pack boxes will be available throughout Portland Cider Co.’s distribution area in Oregon, Washington and Colorado, at retail chains, convenience stores, and bottle shops.
Both the new six-pack boxes and the debut of Sangria in cans are the result of Portland Cider’s goal to bring quality cider to the masses. The company prides itself on making English-inspired ciders with 100 percent Northwest ingredients that are always gluten free and “Always Hard.” The amount of detail that goes into making every pint, bottle or can of cider is carried into sales and packaging decisions, including the switch to sustainable six-pack boxes.
Source: Portland Cider
