Premier Foods Appoint BrandOpus to Mr Kipling
BrandOpus have been appointed to work on Mr Kipling. The appointment to the UK’s number one bestselling cake brand owned by Premier Foods was announced following a strategic presentation addressing the direction of the Mr Kipling brand.
BrandOpus have been appointed to work on Mr Kipling. The appointment to the UK’s number one bestselling cake brand owned by Premier Foods was announced following a strategic presentation addressing the direction of the Mr Kipling brand. The project encompasses brand identity, portfolio architecture and packaging design, due for launch in later in 2015.
Nir Wegrzyn, CEO at BrandOpus says of the appointment, “We are delighted to be working with Mr Kipling and are excited by the scale of the project. BrandOpus aim to create significant positive change for any brand we work with, so redesigning the nation’s bestselling cake brand is going to be a great challenge.”
Source: BrandOpus
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