Price-marked packs for Trebor Mints and Maynards Wine Gums
UK mint brand Trebor, and Maynards Wine Gums, are launching new 50p price-marked packs this summer.
UK mint brand Trebor, and Maynards Wine Gums, are launching new 50p price-marked packs this summer. The new 50p (RRP) packs will be launched from 1 June 2014 on packs of Trebor Extra Strong Peppermint and Spearmint, Trebor Softmints Peppermint and Spearmint, Trebor Softfruits and Maynards Wine Gums.
Research suggests that shoppers are looking for clear and transparent pricing information, with price-marked packs helping to make their hunt for value easier. A third of shoppers describe clarity and transparency as the major benefit of price-marked packs.
Source: Mondelez International
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