PulPac and partners develop Dry Molded Fiber snus can

PulPac and Future Materials Sweden have introduced a Dry Molded Fiber snus can for Yoik’s Helwit brand, marking a step into the smokeless tobacco segment, a high-volume packaging category traditionally dominated by plastic.

Future Materials has signed a license agreement with PulPac to commercialize Dry Molded Fiber products. Together with Yoik, the companies have developed a fiber-based snus can concept engineered to meet the functional and commercial requirements of the category.

Snus cans are handled frequently throughout the day and must combine dimensional accuracy, consistent fit, and a premium feel. The concept has been developed to withstand repeated opening and closing, protect the product, and meet expectations on surface finish and tolerances.

Sanna Fager, chief commercial officer at PulPac, says: “What’s exciting about this project is how quickly we’ve moved from identifying a promising segment together with a brand to developing a new packaging concept.”

“Product development in a high-volume category requires thorough validation and the willingness to refine details along the way. That’s where this partnership really shows its strength. By combining technology, industrial expertise, and brand insight, we can move from concept to scalable solution in a structured and efficient way.”

Scalable, high-volume production

The project is now in a structured product validation phase. Performance testing and trials in Yoik’s filling line environment form part of the next development steps.

Iterations and refinements are expected to ensure robustness, consistency, and readiness before the new packaging format can enter the high-volume category.

Tobias Björneskog, co-founder at Yoik, says: “Helwit has always been about doing things our own way. Packaging is a natural part of that mindset. Through the Helwit Concept, we explore new formats and challenge established norms in our category.”

“Developing a fiber-based snus with PulPac and Future Materials is a continuation of that journey. It requires iteration and careful validation, but that’s how meaningful progress is made.”

Meanwhile, the partners are planning the industrialization and scale-up strategy, including production planning and tooling optimization to secure a smooth transition from validated concept to scalable manufacturing.

Morgan Svensson, founder at Future Materials Sweden, comments: “We have presented the concept to selected customers, and the response confirms clear market demand.”

“Interest from Swedish and US actors shows that the volume potential is substantial. From the outset, we have focused on building a commercially viable solution, and the cost position supports industrial adoption. Together with PulPac, our ambition is to scale this concept globally.”