Purple Creative Creates Packaging for Glenfiddich
20 Nov 2013 --- Acclaimed UK design agency Purple Creative has created the packaging and photography for Glenfiddich Spirit of a Nation, a very rare single maltScotch whisky.
200 bottles of the spirit will be sold for £1,000 in the UK, and all Glenfiddich proceeds after costs will be donated to the charity Walking with the Wounded.
Spirit of a Nation was inspired by Glenfiddich’s involvement in the Walking with the Wounded’s South Pole Challenge 2013. The brand is sponsoring TeamGlenfiddich, which is made up of four wounded servicemen and women, who are taking part in the race to the South Pole this December. They will be racing against TeamUSA and TeamEurope.
The story behind the packaging:
This is an extremely rare 29 year old whisky, selected by Glenfiddich Malt Master Brian Kinsman to reflect an extraordinary feat of endurance, and to raise awareness for the Walking with the Wounded charity and the South PoleChallenge 2013.
As such, the packaging needed to reflect the extreme conditions that TeamGlenfiddich would be facing on their race to the South Pole. The primary colour palette is white, evoking the endless expanse of snow and ice (white is also a refreshing, contemporary and unusual colour in whisky packaging – typically it is predominantly dark). The secondary colour, red, reflects the TeamGlenfiddich colours.
The typography is white-on-white, as if embossed in snow, but the shadow has been accentuated so it can be read. Using the wooden box already in use for other Glenfiddich vintages, Purple added design details including a compass pointing South and an age statement in white.
The rarity of the whisky is echoed on the bottle - the label detail features silver foiling and red varnish.
The accompanying box leaflet has super subtle premium white typography with varnishing on the front cover. Inside it tells the story of William Grant, pioneering founder of Glenfiddich, alongside the story of the whisky itself. A gatefold reveals a stylized contemporary map of Antarctica, with intricate foiling and spot colours showing the race route. The copy also tells the story of each member of TeamGlenfiddich.
Photography – an evocative and dramatic image of the Spirit of a Nation bottle placed within a real-life scene of TeamGlenfiddich racing in a stark and snowy landscape.
Gary Westlake, founder and creative director, Purple Creative said; “It was an honour to create a limited edition whisky to represent such a unique challenge. Inspired by the expedition’s terrain and technology, we had to create a contemporary whisky, while adding the premium craftsmen cues you’d expect from a Glenfiddich Vintage Reserve. Hopefully we’ve achieved that, and we wish TeamGlenfiddich every luck in both the race, and in raising as much money as possible.”
