Rachel's Organic Revamps Multi-Pack Yogurts Range

Rachel’s Organic multi-packs have now all been redeveloped with contemporary, on-trend packaging in line with the brand’s ‘stylish by nature’ theme.

05/03/08 The move follows a hugely successful year for Rachel’s in 2007 that saw a major brand revamp and huge sales growth +25%.

Rachel’s Organic multi-packs have now all been redeveloped with contemporary, on-trend packaging in line with the brand’s ‘stylish by nature’ theme.

The new range follows extensive consumer research and features additions of great new flavours in the popular family fridge format. The four new multi-packs offer delicious low fat as well as more indulgent options – all with Rachel’s organic provenance.

Rachel’s fours new multi-pack SKUs include Luscious Low Fat – Fabulous Fruits Multipack for the health conscious who love Strawberry, Raspberry, Peach, Rhubarb yogurts – some of the best-loved flavours in Rachel’s big pot (450g) range.

A second brand new offering is Rachel’s Organic Luscious Low Fat – Garden Fruits Multipack, nice without the naughty, this multi-pack features low fat yogurts with traditional, British garden staple fruits of Strawberry & Rhubarb; Raspberry & Blackberry – plus two single flavour yogurts of Blueberry and Blackcurrant – both ‘purple’ fruits that are widely consumed for their antioxidant properties.

Meanwhile, for consumers looking for natural organic goodness but prefer a smoother ‘no-bits’ yogurt, Rachel’s have created their completely new, wholemilk yogurt Sumptuously Smooth Multipack.

This pack features mouth-watering, smoothie-inspired fruit yogurt combinations of Mango &Vanilla Strawberry & Banana; Blueberry & Raspberry; Peach & Passion Fruit. The organic fruit is pureed for an extra-smooth taste.

Finally the range sees a new flavour for the indulgent Forbidden Fruits Thick & Creamy Multipack. These delicious Rachel’s Organic probiotic yogurts combine ripe organic fruit with added cream for hedonistic, creamy yogurts with single minded fruit delivery of Strawberry; Raspberry; Peach and Cherry – flavours that really pack a punch!

Commenting on the new multi-packs, Rachel’s Organic Marketing Director Steve Clarke said, “We have invested unprecedented levels in NPD to ensure Rachel’s Organic continues to be the premier player in Organic Chilled Yogurts and Desserts. This means offering the trade new and enhanced opportunities to profit from this category.

“We hope that our new yogurt multi-pack offering will excite retailers who stand to benefit hugely from growing consumer interest in organic food quality and healthy options. We are also supporting retailers with a 2008 schedule of high profile consumer events activity throughout the UK and a heavyweight sampling programme that will continue to drive trial.”