Refillable Beer Bottle Contributes to Cleaner Air; Canada's brewers launch new "pro-refillable" advertising campaign

Canadas brewers are celebrating over 80 years of environmental protection by reminding Canadians to take care of their most valuable player in achieving the Kyoto goal, the industry standard refillable beer bottle (ISB). 

Canada#s brewers are celebrating over 80 years of environmental protection by reminding Canadians to take care of their most valuable player in achieving the Kyoto goal, the industry standard refillable beer bottle (ISB) The Brewers of Canada is encouraging Ontario residents to look for ads featuring quite possibly the most environmentally friendly container on earth, and remind them that if they find a container without a home, to take it to nearest Beer Store outlet so it can complete its mission. Established in 1943, the Brewers of Canada is a voluntary association of 16 brewers from coast to coast that represents 97 percent of the beer brewed in Canada. The Brewers of Canada works with its members, governments, stakeholders and the public to progressively improve the marketplace for beer while, encouraging the responsible use of beer and the protection of our environment.