Refreshing new design for re-launched willow water
Willow Spring Water from the English Lake District has undergone a total re-design, including new branding and packaging, following its recent acquisition by John Halewood, the successful North West based drinks entrepreneur.
Willow Spring Water from the English Lake District has undergone a total re-design, including new branding and packaging, following its recent acquisition by John Halewood, the successful North West based drinks entrepreneur.
The new-look product, which is on the shelves from this month, features a brand new logo and packaging, both redesigned to better highlight the benefits of this beautiful spring water from the English Lake District. Willow Water is bottled directly at source, in an area which was once a White Willow forest. The new logo features stylish silver imagery of willow leaves and the modern bottle design and packaging will boost the brand’s on-shelf impact.
The strapline ‘the secret’s in the source’ reinforces the source of the legendary Holy Well of Cartmel in providing fresh, great tasting water, renowned for its restorative qualities and unique mineral composition.
Neill Cotton, Managing Director at Willow, said: “We are re-launching the range with revitalised branding and packaging that highlights the purity of our water source and reflects our Cumbrian roots. The packaging also makes clear to consumers the full benefits of Willow Water with its unique blend of naturally-occurring minerals, including Calcium and Salicin.
“Our aim is for Willow to become a truly national brand, meeting the growing demand for original British bottled waters within the UK’s £1.4 billion bottled water industry. Willow Water is a fantastic discovery and our investment will ensure Willow, with its extraordinary properties, is recognised and enjoyed nationally. The re-launch will be backed by a national PR and marketing campaign over the next 18 months.”
The new Willow Water range includes still water in light blue bottles and sparkling water in clear bottles. It will also now be available in a 750ml bottle with a sports cap, as well as the traditional 500ml and 1.5 litre bottles. The PET range is fully recyclable.
Willow Water is available in all Waitrose and Booths stores, selected Tesco stores, independent health food stores, online through Amazon and Ocado and in many retailers.
The strapline ‘the secret’s in the source’ reinforces the source of the legendary Holy Well of Cartmel in providing fresh, great tasting water, renowned for its restorative qualities and unique mineral composition.
Neill Cotton, Managing Director at Willow, said: “We are re-launching the range with revitalised branding and packaging that highlights the purity of our water source and reflects our Cumbrian roots. The packaging also makes clear to consumers the full benefits of Willow Water with its unique blend of naturally-occurring minerals, including Calcium and Salicin.
“Our aim is for Willow to become a truly national brand, meeting the growing demand for original British bottled waters within the UK’s £1.4 billion bottled water industry. Willow Water is a fantastic discovery and our investment will ensure Willow, with its extraordinary properties, is recognised and enjoyed nationally. The re-launch will be backed by a national PR and marketing campaign over the next 18 months.”
The new Willow Water range includes still water in light blue bottles and sparkling water in clear bottles. It will also now be available in a 750ml bottle with a sports cap, as well as the traditional 500ml and 1.5 litre bottles. The PET range is fully recyclable.
Willow Water is available in all Waitrose and Booths stores, selected Tesco stores, independent health food stores, online through Amazon and Ocado and in many retailers.
Source: Willow Water
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