Rexam and Alcon Launch Milkshake in a Can
Alcon Group, has chosen to partner with Rexam to launch MIO, a unique and refreshing lemonade flavoured milkshake.
Alcon Group, has chosen to partner with Rexam to launch MIO, a unique and refreshing lemonade flavoured milkshake. Recognising a gap in the market amongst teenagers and young adults for a carbonated milk based drink, Rexam and Alcon have worked together to produce an innovative can design to launch the first beverage of this type in Russia.
Nikita Volkov, MIO Marketing Director says, “It was great to work closely with Rexam to produce a can that represents our brand image – young, fun and dynamic. The aluminium can is the perfect packaging for MIO offering an alternative format and giving us stand-out in the dairy based beverage category.”
Launched late in 2013, the new MIO range is available in blackcurrant and mint, pear, apple, strawberry and vanilla flavours. It is currently sold in retail outlets and local networks across Russia.
Source: Rexam