Rexam Fresh Ideas for Chicken

After six months in development and £1million of investment Rexam’s new ‘S’ range of poultry trays are taking off in a big way. Developed in conjunction with the poultry category manager Grampian, the ‘S’ range is a new and exciting format, offering many tangible benefits on conventional EPS trays. Poultry packaging has long been in need of an overhaul and Rexam’s Innovations Team were happy to take on the challenge.

After six months in development and £1million of investment Rexam’s new ‘S’ range of poultry trays are taking off in a big way. Developed in conjunction with the poultry category manager Grampian, the ‘S’ range is a new and exciting format, offering many tangible benefits on conventional EPS trays. Poultry packaging has long been in need of an overhaul and Rexam’s Innovations Team were happy to take on the challenge. The result is a complete range of trays developed specifically for the poultry market. The trays are designed for film lid sealing, ensuring the pack is leak free and eliminating the risk of contamination caused by leaking poultry juices. The poultry can be packed in a modified atmosphere, improving both freshness and shelf life; and a fresh design ensures that both logistical crate and retailer shelf space are better utilised. Although the first trays in the range were introduced to the market as recently as January, Rexam is already supplying the new ‘S’ range to several of the UK’s leading poultry packers and to packers on the Continent.