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Rio Launches New-Look 500ml...

Rio Launches New-Look 500ml PET Bottle

31 May 2017
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Following its street-art inspired redesign, soft drinks brand Rio is re-launching its Tropical variant in a 500ml PET bottle. Tropical Light (with no added sugar) and £1 price-marked pack variants will follow in July and August.

Following its street-art inspired redesign, soft drinks brand Rio is re-launching its Tropical variant in a 500ml PET bottle. Tropical Light (with no added sugar) and £1 price-marked pack variants will follow in July and August. Brand manager Danielle Obbard said: “Rio is going from strength to strength and the new PET 500ml pack format will offer our convenience retailers greater flexibility.”

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“Rio is on the rise, with 32 million cans sold in 2016. A recent survey showed 40% of 16- to 54-year-olds would be likely to buy Rio if it was available at a reasonable price.” The Rio Tropical range will be available in packs of 12, and will retail at £1.19 a bottle for Rio Tropical and Rio Tropical Light. Rio is exclusive to independent and convenience retailers.

Source: Rio

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