Rio Launches New-Look 500ml PET Bottle

Following its street-art inspired redesign, soft drinks brand Rio is re-launching its Tropical variant in a 500ml PET bottle. Tropical Light (with no added sugar) and £1 price-marked pack variants will follow in July and August.

Following its street-art inspired redesign, soft drinks brand Rio is re-launching its Tropical variant in a 500ml PET bottle. Tropical Light (with no added sugar) and £1 price-marked pack variants will follow in July and August. Brand manager Danielle Obbard said: “Rio is going from strength to strength and the new PET 500ml pack format will offer our convenience retailers greater flexibility.”

“Rio is on the rise, with 32 million cans sold in 2016. A recent survey showed 40% of 16- to 54-year-olds would be likely to buy Rio if it was available at a reasonable price.” The Rio Tropical range will be available in packs of 12, and will retail at £1.19 a bottle for Rio Tropical and Rio Tropical Light. Rio is exclusive to independent and convenience retailers.

Source: Rio