Royston Labels’ Topper Innovation Aims To Create Shelf Stand-Out

Working to a detailed brief, Royston Labels designed and produced a clear rigid label that could stand up naturally and is cut to a special shape to enhance the overall aesthetics of the label.

Working to a detailed brief, Royston Labels designed and produced a clear rigid label that could stand up naturally and is cut to a special shape to enhance the overall aesthetics of the label. To affix the label to the product, adhesive is used on a small part of the label, thereby ensuring that it remains perfectly clean and intact even with consumer handling. The label is also capable of being removed from the product without leaving residue and can be decorated in 5 colors to an extremely high quality. Although being used for a tube in Bulldog’s case, as an innovation to enhance on-shelf presence, this label concept has an application on almost any packaging component, such as sachets or even the carton itself. And despite only one side on the topper being used on Bulldog’s product, it is possible to print on both sides of the label, thereby allowing for the addition of more marketing messages as required. Paul Clayton, Royston Labels’ Managing Director said: “This is a clear case of our technical and production teams meeting a challenge head-on and creating an innovative label to generate on shelf product differentiation. We are consistently looking to add value to brands and help them create equity and appeal ahead of the competition.” With over 30 years packaging industry experience, Royston Labels are a major supplier of specialist labels for a wide range of packaging types, particularly within the personal care, drinks and pharmaceutical industries.

Source: Royston Labels