RPC Beauté Thornaby “Reveals” The Future of Lipstick Packaging
Reveal was devised after RPC beauté Thornaby undertook a value engineering project for a major customer to determine the key criteria for effective lipstick packaging.
11/08/06 RPC Beauté Thornaby has achieved a genuine innovation in lipstick packaging with the arrival of its patented Reveal delivery mechanism, offering unique function, simplified manufacturing and increased flexibility in decoration.
Reveal was devised after RPC beauté Thornaby undertook a value engineering project for a major customer to determine the key criteria for effective lipstick packaging. Product Designer Jon Richmond developed the new mechanism design with a view to optimising these criteria, which included convenience, supply chain and branding considerations.
The primary innovation is a unique mechanism for delivering the lipstick formulation. Instead of the traditional method of propelling the lipstick bulk upwards, the new design “reveals” it by means of a retracting sheath. This method is designed to maximise stability, for both the consumer and for filling line operation.
An additional benefit is that the “Revealer” component has no spiral form, allowing the moulding to have a smooth external surface finish that is perfect for a range of decorative processes to enhance branding and personalise the product. Options include full peripheral printing of the “Revealer” using plain, holographic, and coloured foils; lacquer coating to add a metallic finish; color-matching to other components or contents; or even a completely transparent pack enabling full visibility of the formulation colour.
Cost effectiveness is assured as Reveal is designed with fewer components for easier assembly, with simple mouldings and tool manufacture. Furthermore, Reveal’s decorative flexibility has replaced the need for the industry standard anodised aluminium A shell, streamlining the supply chain for full in-house manufacture and low minimum orders.
“Reveal represents real innovation and demonstrates RPC beauté Thornaby’s core skills as a provider of designed solutions,” comments Ian Smith, Sales Manager of RPC beauté Thornaby. “We are sure that lipstick brands will be quick to recognise its numerous benefits.”
