RPC Shares a Moment with Thorntons
RPC Containers Blackburn and Halstead are supplying a bespoke jar and lid as a Christmas gift pack for Thorntons premium twist wrap brand 'Moments' - a selection of favourite flavours smothered in delicious milk chocolate, ideal for sharing but even better as a sneaky treat for yourself.
RPC Containers Blackburn and Halstead are supplying a bespoke jar and lid as a Christmas gift pack for Thorntons premium twist wrap brand 'Moments' - a selection of favourite flavours smothered in delicious milk chocolate, ideal for sharing but even better as a sneaky treat for yourself.
There are six different varieties in this new pack format. Included are Soft Caramel, Creamy Fudge, Double Chocolate Croquant, Crunchy Praline, Orange Crisp and Chocolate Truffle, so it's tough to pick a favourite.
The 600g PET jar, conceived by Thorntons in conjunction with RPC Design, echoes the look of a traditional cookie jar to create on-shelf differentiation and promote the sharing nature of the brand. At the same time the glass-like clarity of the PET enhances the appearance of the attractive multi-coloured wrapped chocolates, which reflects the quality of the Moments chocolates.
The jar has been designed to rest at a 45° degree angle making the large opening more accessible. The black polypropylene cap from RPC Halstead features a colourful label and there are also labels in two recessed panels at either side, supplied by Thornton Print and applied on line by RPC Blackburn.
A unique feature of the jar is that it is stackable in this angled position, enabling Thorntons to maximise in-store display in retail outlets, with pallets of the product positioned near entrances. To enable the jars to stack correctly, a recess in the base and a raised area on the top has been integrated into the design.
"The twist wrap confectionery market is highly competitive, especially at Christmas, so we wanted to create a pack format that was modern and fresh with a nostalgic feel that would appeal to customers. It was also important that the pack format, conveyed the quality image with which Thorntons and the Moments brand is so closely associated," explains Hannah Legg, Brand and Customer Marketing Director at Thorntons.
"The RPC solution delivers on all these points and we are sure it will make an important contribution to the continued success of the Moments range."
The 600g PET jar, conceived by Thorntons in conjunction with RPC Design, echoes the look of a traditional cookie jar to create on-shelf differentiation and promote the sharing nature of the brand. At the same time the glass-like clarity of the PET enhances the appearance of the attractive multi-coloured wrapped chocolates, which reflects the quality of the Moments chocolates.
The jar has been designed to rest at a 45° degree angle making the large opening more accessible. The black polypropylene cap from RPC Halstead features a colourful label and there are also labels in two recessed panels at either side, supplied by Thornton Print and applied on line by RPC Blackburn.
A unique feature of the jar is that it is stackable in this angled position, enabling Thorntons to maximise in-store display in retail outlets, with pallets of the product positioned near entrances. To enable the jars to stack correctly, a recess in the base and a raised area on the top has been integrated into the design.
"The twist wrap confectionery market is highly competitive, especially at Christmas, so we wanted to create a pack format that was modern and fresh with a nostalgic feel that would appeal to customers. It was also important that the pack format, conveyed the quality image with which Thorntons and the Moments brand is so closely associated," explains Hannah Legg, Brand and Customer Marketing Director at Thorntons.
"The RPC solution delivers on all these points and we are sure it will make an important contribution to the continued success of the Moments range."
Source: RPC
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