Rpc's New Jar Makes An Impression On The Shelf

Leading Italian cosmetic company ESI Spa has selected the Empress thick-walled crème jar from RPC Bramlage for its Aloedermal anti-ageing cream.

Leading Italian cosmetic company ESI Spa has selected the Empress thick-walled crème jar from RPC Bramlage for its Aloedermal anti-ageing cream. The new jar combines a luxury image with the practical lightweight and shatterproof advantages of plastics to deliver a user-friendly pack solution that at the same time reflects the premium nature of the product it contains. The injection-molded jar features an inner layer in blue polypropylene and a transparent outer layer in SAN.  This double-wall design helps to maximize the jar’s quality positioning and on-shelf impact. Advanced decoration techniques incorporating a matt varnish finish combined with hot stamping in silver further enhance the pack’s consumer appeal.

Source: RPC