SAB Miller Dorada Beer Brand Selects Boxal Alumimiun Bottles

A total of three different aluminium bottles on which the essence of carnival will appear, have been developed in cooperation between CCC marketing teams and Boxal print specialists.

3/10/2011 --- Compañía Cervecera de Canarias (Canary Island Beer Company), part of the SAB Miller Group, releases aluminium bottles of Dorada beer printed by Boxal on the market for the Tenerife International Carnival.

The beer company will carry out the first initiative of this kind on the Canary Islands, focused on the distribution of 250,000 aluminium bottles to be decorated with different motifs representing the essence of carnival.

A total of three different aluminium bottles on which the essence of carnival will appear, have been developed in cooperation between CCC marketing teams and Boxal print specialists. One of them, called "Charlot," shows the figure of the mythic Spanish character surrounded by retro motifs, taking the consumer back to the 70s. A second label, "Carnaval," places an accent on the carnival celebration in and of itself and reviews the different characters who have participated in it. The third option, nicknamed "Yellow Submarine," highlights the traditional Dorada label in which different illustrations with carnival motifs are included.

All bottles have been printed by Boxal in High Definition offset for optimal visual rendering and impact. Premium packaging, the Boxal aluminium bottles offer great brand exposure and communication opportunities. With fresh look and, feel they appeal to consumers looking for different drinking experiences and new consumption occasions.

Shatterproof, barrier to light and air, aluminium bottles offer total protection to sensitive products. Light and 100 % recyclable, they optimize the supply chain and reduce the impact on the environment .

Premier supplier to the beverages, cosmetics and pharmaceuticals markets, Boxal offers a global capacity of over 900 million units annually.

Boxal is a division of the Exal Group, an innovation driven company and a global leader in aluminium aerosols and beverages bottles. Exal employs over 1200 people and has operating facilities in Europe, North and South America.