Safe hands on the go with ribbed cup
The latest innovation in convenience packaging from RPC Containers Market Rasen – a ribbed cup – has ensured safe handling for the new Batchelors Cup a Soup To Go range. An extension of the much-loved instant soup brand, Cup a Soup To Go retails in an handy cup format that requires only the addition of hot water. It is therefore ideal for on the go drinking and its disposability saves the bother of finding or washing a mug! RPC Market Rasen‘s injection-moulding expertise was instrumental in achieving the cup’s challenging design, which features a ribbed lower section that protects the consumer’s hands from the hot surface.
The latest innovation in convenience packaging from RPC Containers Market Rasen – a ribbed cup – has ensured safe handling for the new Batchelors Cup a Soup To Go range. An extension of the much-loved instant soup brand, Cup a Soup To Go retails in an handy cup format that requires only the addition of hot water. It is therefore ideal for on the go drinking and its disposability saves the bother of finding or washing a mug! RPC Market Rasen‘s injection-moulding expertise was instrumental in achieving the cup’s challenging design, which features a ribbed lower section that protects the consumer’s hands from the hot surface. The PP cup is manufactured in blue and features a 360 degree labelling area. A cardboard outer – printed to match the labels – adds on-shelf prominence. The lid includes an opening for convenient drinking, whilst a removable inner foil sleeve ensures product freshness before consumption. “Consumers are increasingly looking for products that can be eaten on the go,” comments Nadia Henrique-Murray, Senior Brand Manager for Cup a Soup. “The innovative ribbed cup from RPC Market Rasen allows the great taste of Batchelors Cup a Soup To Go to be enjoyed easily and comfortably.
