Sanctuary T Launches Product Line That Changes the Face of Tea
Dawn Cameron, tea master and owner of Sanctuary T, brings a delightful touch of style and utility to tea drinkers everywhere with the launch of Sanctuary T’s new Bring-Your-Own-Tea (“BYOT”) BYOT™ on-the-go tea pouches.
Dawn Cameron, tea master and owner of Sanctuary T, brings a delightful touch of style and utility to tea drinkers everywhere with the launch of Sanctuary T’s new Bring-Your-Own-Tea (“BYOT”) BYOT™ on-the-go tea pouches.
BYOT™ allows the user to carry Sanctuary T’s top quality, whole leaf loose tea in a convenient and easy-to-use pouch reminiscent of turn-of-the-century tobacco pouches, sized perfectly for a pocket or purse. However, rather than reading the off-putting “Warning” label synonymous with tobacco brands today,
BYOT’s bright, stylish packaging reminds the user that tea is delicious and incredibly healthful.
The BYOT™ pouch includes one ounce of top quality whole leaf loose leaf tea (approximately 10 servings) and ten disposable unbleached paper teabags in a durable plastic pouch, along with simple instructions for brewing loose leaf tea on-the-go.
Sanctuary T’s customers welcomed BYOT’s arrival by suggesting uses for it such as an original party gift, soothing hotel room offering, aid for long study sessions at the New York Public Library, antidote to a boring dinner date or miniature escape on a long airplane flight.
BYOT™ comes in 10 varieties ranging from signature Sanctuary T blends such as Toasted Almond and Soho Chai, to direct-from-garden teas including Tiekwanyen Oolong and Genmaicha Matcha, several of which are Certified Organic and Fair Trade Certified. BYOT™ retails for $6.99. It is available online, and at Sanctuary T’s flagship location in the Soho neighborhood of New York City.
Sanctuary T™ is a unique New York City-based purveyor of fine whole, loose leaf teas. Sanctuary T™ is focused on bringing fresh, high quality teas in fun and unique flavors to beginners and connoisseurs alike. It showcases its teas as an ingredient in food, as a mix for cocktails- and of course in the traditional cup- at its flagship location in Soho. Since opening in 2007, Sanctuary T’s simple approach has garnered local and national media attention and has been featured on The Martha Stewart Show, in Time Out New York, The New York Times and many more media outlets. Its unique line of tea seasonings are carried in all of the Whole Foods Market in New York City.
Source: Sanctuary T
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