08 Feb 2023 --- Besides paper and bio-based packaging, consumer awareness and demand for environmental sustainability have recently increased in the confectionery packaging industry. PackagingInsights speaks to confectionery packaging experts from Nestlé and Ritter Sport about emerging industry trends. Katja Binder, head of packaging development at Ritter Sport, tells us that current key trends in the confectionery packaging industry depend on the market. “For Europe, the key trends are still tending to more [environmentally] sustainable packaging. Therefore, we are talking about paper or paper-based packaging and at the same time, recyclability is getting increasingly important.” Furthermore, according to Innova Market Insights, confectionery product launches in bio-based packaging have registered a +103% average annual growth over the past five years.
