Shrink Labels/Decorative Sleeves – Characteristics

* Makes compelling case for stronger shelf presence with better graphics. Bottles are given a premium look due to better graphics – more vibrant colors – more natural fruits, real photography. * Real successes in achieving brand and flavor verification and recognition and stimulating consumer reaction. * Heat shrunk pvc labels (shrink sleeve film), PET. PET-G available.

* Makes compelling case for stronger shelf presence with better graphics. Bottles are given a premium look due to better graphics – more vibrant colors – more natural fruits, real photography. * Real successes in achieving brand and flavor verification and recognition and stimulating consumer reaction. * Heat shrunk pvc labels (shrink sleeve film), PET. PET-G available. * Can print in 6-7-8 colors rotogravure, with endless opportunities for including halftones, special colors, photographs and special effects. C.I. Flexo, U.V. Flexo and Gravure printing. * Labels shrink to the contours of the bottle (proprietary shapes) in a heat tunnel, providing a 360 degree image. * Lots of room for glossy graphics, UPC barcode, nutrition facts, list of ingredients. * Circular labels form delivered-cut top and bottom or automatic equipment machines. * Glossiness gives labels an extra “pop” (impact factor). * Striking colors can re-inforce flavor – glossiness and tactile benefits cited. * Popular on many sizes, very noticeable on single serve. Clear colored, full color coverage or translucent. * On-the-go, shop and go, grazing, car drink holder appeal. * Thrives in the field of snack drinks. * Economically attractive choice. * Decoration of unusual shape possible. * Suitability for all substrates – metal, glass and plastic * Shorter runs and lead times * Incorporate tamper evidence with decoration * Special effects such as thermochromic, fluorescent and glitter inks