Simpsons biscuits in Tetra Rex packages launched in Spain

The Siro Group has launched chocolate flavoured biscuits with the shape of the famous Simpsons characters. The package is a 1 litre Tetra Rex 70x70 aluminium lined package. The customer valued especially the differentiation and shelf appeal, and plans a country-wide distribution through super and hypermarkets. 

The Siro Group has launched chocolate flavoured biscuits with the shape of the famous Simpsons characters. The package is a 1 litre Tetra Rex 70x70 aluminium lined package. The customer valued especially the differentiation and shelf appeal, and plans a country-wide distribution through super and hypermarkets. This is the first launch of dry food in cartons in Spain. Tetra Pak Spain is working closely with the customer to expand its product range in Tetra Rex cartons.