EloBrick™ Material Rolls Out to Growing Success

EloBrick™ packaging material was developed due to market demand for Elopak to supply roll fed materials for aseptic carton filling.

EloBrick™ packaging material was developed due to market demand for Elopak to supply roll fed materials for aseptic carton filling. “Major Pure-Pak® customers asked Elopak to offer roll fed material, seeing us as a trusted, large scale beverage carton producer,” explains Paul Sweeting, Director EloBrick™ Business Unit. “Elopak aims to be responsive and flexible to collaborate with customer requests and we also saw the opportunity to supply these materials as part of a growth initiative in the aseptic carton market.”

With major multinational fruit juice and dairy beverage customers in Europe and Russia, EloBrick™ packaging material has received a positive response for its performance. Customers have reported swift and seamless changeovers with EloBrick™ material thanks to its quality and the start up support from Elopak’s local market units working as a team with highly experienced specialist EloBrick™ Customer Support Engineers.

“As an established beverage carton supplier Elopak has a solid foundation of expertise and resources that all customers benefit from,” explains Paul Sweeting. “Our food safety, material and food science specialists, a test plant including aseptic processing and roll fed filling based at Elopak’s Corporate Offices in Norway, all add to the reassurance of quality and support from Elopak.”

The EloBrick™ production site in Aarhus, Denmark has been installed in a new building using state-of-the-art print technology featuring the EloChrome system, the coating line installed in 2012 and new slitting equipment. “The Aarhus installation enables Elopak to offer high quality printing and cost effective order sizes from the best printing press of its kind in Europe in a brand new facility,” adds Paul Sweeting.

“We aim to use our experience and resources to deliver quality and value in the most popular package formats,” concludes Paul Sweeting. “EloBrick™ packaging material sales are growing rapidly in Europe and Russia, with interest and demand increasing. 2015 is set to be a year of significant expansion across Europe and beyond, into other international markets.”

Current EloBrick™ package formats include one-litre slim and base shapes, plus portion packs including 200ml slim and base formats launching in early 2015.

Source: Elopak