Smart personal care: Danish brand becomes first in category with new packaging
03 Oct 2018 --- Thin Film Electronics, a provider of NFC (Near Field Communication) mobile marketing solutions, is providing an interactive personal care range for men’s hair range Slikhaar. Slikhaar hopes to use Thinfilms NFC mobile marketing solution to connect directly with consumers via smartphone, promote its SlikhaarTV channel on YouTube and deepen relationships with its customers.
Slikhaar is believed to be the first men's hair care brand to leverage consumer-focused NFC smart packaging as a means of enhancing the shopper and customer experience.
Slikhaar is integrating NFC tags in select major hair and skin care products under its By Vilain brand. Each uniquely identifiable NFC tag should integrate seamlessly with Thinfilm's CNECT(TM) Cloud Platform to enable the delivery of custom digital content and experiences to Slikhaar's predominantly mobile-first consumer base.
Shoppers and existing customers will be able to touch their smartphone to the connected products - either in-store, at home, or on the go - to instantly join the Slikhaar Community, view hairstyling videos, watch product tutorials, learn about the latest fashion trends, share content via social and make online purchases.
“Slikhaar's success has been driven by a powerful sense of community - a community rooted in the digital world through our Slikhaar Shop website and social media channels, including SlikhaarTV,” says Rasmus Vilain Albrechtsen, partner and creative director for Slikhaar.
“With Thinfilm's NFC solution, we plan to grow this community by giving consumers an entirely new way to connect with us through our physical products. The solution also enhances our ability to recognize members for supporting the brand and creating strong relationships within our growing community.”
“By using NFC to digitally activate it's By Vilain product line, Slikhaar will create a mobile gateway that enables more consumers to connect and engage with them online,” says Davor Sutija, CEO of Thinfilm. “We're excited to work with their team in extending the Slikhaar community and moving the business forward.”
