Snapple adds aluminium

Snapple Beverage Group’s elements beverage Division has replaced its glass elements energy drink with an aluminium bottle from Canada’s CCL Container.

Snapple Beverage Group’s elements beverage Division has replaced its glass elements energy drink with an aluminium bottle from Canada’s CCL Container.

"We want to offer options to the Elements Consumer" said Snapple Director of Packaging Susan Chirico. The durability resealability and chillability of aluminium bottles make them ideal for active people who want to just grab their beverage and go. The packaging shift follows last year’s launch of Snapple Mistic RE in a resealable aluminium bottle claimed to ba the world’s first mainstream drink product to be packaged in impact extruded aluminium.

Our packaging is a major component of our communications strategy and a powerful tool in defining our brand said Chirico.

The 18Oz recyclable aluminium bottle offers a resealable 38 mm Lug Cap with a frosted finish and is now available throughout the US.