Sprite Announces Launch of Remix

The Coca-Cola Company today announced that it will launch Sprite Remix, a new line extension of America's No. 1 lemon-lime soft drink. Sprite Remix will feature a new tropical version of the great taste of Sprite and will be launched with a unique graphic treatment of the signature Sprite logo. 

The Coca-Cola Company today announced that it will launch Sprite Remix, a new line extension of America's No. 1 lemon-lime soft drink. Sprite Remix will feature a new tropical version of the great taste of Sprite and will be launched with a unique graphic treatment of the signature Sprite logo. "Sprite Remix gives people another way to enjoy their Sprite," said Chris Lowe, chief marketing officer, Coca-Cola North America. "We believe Sprite Remix will build on the brand's popularity in a way that is true to the personality of Sprite." Rollout is scheduled for late spring 2003. Sprite Remix will initially be available in 20-ounce bottles and will be available in additional package sizes later in the spring and summer.