Stacy's Snacks roll out girl power designs
29 Mar 2018 --- It is womens month in the US, and everyone, including the food industry, is lighting a proverbial candle for the strong women who have prevailed across American history. In honor of this, Stacy's Pita Chips, owned by PepsiCo, have released limited-edition “Rising to the Occasion” original art packaging. The commemorative box set features three powerful designs representing, they state, Stacy's ongoing commitment to stand with women everywhere.
In addition, Stacy's Pita Chips are "Rising to the Occasion" with a donation to Step Up, an organization that propels girls in under-resourced communities to fulfill their potential. Stacy's is strong and dedicated to causes that support and advance women and will donate a total of US$100,000 to women's initiatives in 2018, they advocate.
In th
e words of Stacy’s Pita Chips, the new designs deliver a powerful visual message: the mouths represent how women are speaking out to celebrate each other, the lion illustrates women's ferocious tenacity to advance the equality movement, and the single word Unstoppable underscores how far women can go when they support each other.
The occasions a company chooses to celebrate or to ignore can signify important brand notions to consumers. Colorful designs that hold powerful message that resonates with them could drive a consumer to pick up a bag of chips, over another.
