Starbar And Wispa Gold Join PMP Range

Mondelez International has added Starbar and Cadbury Wispa Gold to its price-marked pack (PMP) range this summer, priced 50p. Starbar, which celebrates its 40th anniversary this year, combines Cadbury milk chocolate with a peanut and chewy caramel centre, while Wispa Gold is velvety-textured milk chocolate filled with caramel.

Mondelez International has added Starbar and Cadbury Wispa Gold to its price-marked pack (PMP) range this summer, priced 50p. Starbar, which celebrates its 40th anniversary this year, combines Cadbury milk chocolate with a peanut and chewy caramel centre, while Wispa Gold is velvety-textured milk chocolate filled with caramel.

 

Barbora Hrdlickova, brand manager for Cadbury Singles, said: “This is a great opportunity for us to benefit retailers with two new price-marked packs, which can help to give shoppers the reassurance of clear pricing in store as well as boost impulsive purchasing.

 

“Independent retailers also agree that price-marked packs sell faster than standard packs and can be used to save time pricing in-store.

 

“Since successfully launching our most popular singles in PMP formats, we have seen 6% growth, with the PMP launch contributing significantly to this growth. As Cadbury is the number one supplier of chocolate singles in the market, this is a brilliant opportunity to boost sales in the category with two top-selling singles brands.” 

Source: Mondelez International