Sustainable Brands
GreenBlue’s Sustainable Packaging Coalition has announced that Plum Organics is the latest company to join its How2Recycle Label program.
GreenBlue’s Sustainable Packaging Coalition announced that Plum Organics is the latest company to join its How2Recycle Label program. Plum joins 30 other participating companies — including most recently, Kellogg and McDonald’s — committed to educating consumers on packaging recyclability by providing clear on-package instructions.
One of the fastest-growing organic food brands in the U.S., Plum offers over 100 premium, organic baby food, toddler and kids snack products. The How2Recycle Label will be found on a number of products across the Plum portfolio to help consumers understand how to recycle each component of packaging.
Some products will also carry the special message, “See Website for Cap,” to prompt consumers to go online to learn more about Plum’s take-back program. Due to their size, the plastic caps on Plum’s pouches cannot be recycled in curbside bins. However, the company offers a take-back program through Preserve’s Gimme 5 Program to give consumers the opportunity to recycle the caps. Both the How2Recycle and Plum Organics websites give consumers information on the take-back program.
“We’re excited to partner with How2Recycle to encourage consumers to recycle Plum products the right way,” said Neil Grimmer, Plum’s co-founder & CEO. “We all know the recycling process isn’t always intuitive, but GreenBlue’s labeling system makes things clear and simple. As a certified B Corporation, we’re constantly striving to improve sustainability across all aspects of our business, and implementing How2Recycle is one of the key steps we’re taking to improve our sustainable packaging efforts.”
Source: Plum Organics
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