Sweet win for The Market Family
The Market Family has been appointed by Swizzels Matlow to redesign kids’ favourite lollipops Fruity Pops.
The Market Family has been appointed by Swizzels Matlow to redesign kids’ favourite lollipops Fruity Pops.
Briefed to create a fresh new vibrant and contemporary look for the Fruity Pops brand to make it fun and more appealing to children today, The Market Family will be working on new packaging and tub designs, which will better communicate the variety of delicious flavours.
Rachael Taylor, Head of The Market Family said: “It’s fantastic to be working with such a well-loved brand and we look forward to putting the ‘pop’ back into the range. We won’t be looking to reinvent this childhood favourite, but will bring Fruity Pops bang up to date while allowing flexibility for expanding the range.”
Claire Lee, Brand Manager at Swizzels Matlow said: “We were really impressed with the way that The Market Family fell in love with Fruity Pops and understood how to make it more appealing to modern children and their mums. We look forward to the end result, which should enable us to make this nostalgic brand more relevant to today’s confectionery market.”
Source: Swizzels Matlow
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