Tavern Snacks Appoints Greenwich Design For Own Brand Range

04 Jun 2013

Tavern Snacks, supplier of snacks, crisps and nuts to pubs and licensed premises in London and the South-East, has appointed Greenwich Design to create a new brand identity and product packaging for three of its own label ranges. The new style peanut packaging is expected to be launched this summer and includes the new Chilli flavoured peanut product. The crisp range and pork scratching ranges will be launched by the end of the year.

Tavern Snacks is a traditional, family run business that has been supplying the licensed trade with snack products for over thirty years, and can trace it’s roots back as a clay pipe manufacturer to the late 19th century, delivering to East and South-East London pubs by horse and cart. Tavern now supplies a number of well known snack brands, as well as its own ranges, to almost 3500 London establishments.

To increase its client base and brand presence, as well as attracting a younger, sophisticated and more demanding target audience, Tavern Snacks consulted Greenwich Design following a project implemented successfully in partnership last year.

The original brief given to Greenwich Design was specifically for design and packaging of a new chilli peanut product. However, following substantial research into the market the agency presented Tavern with a more strategic plan that showed how, by creating a consistent look and feel, Tavern Snacks could increase brand awareness through its existing brand presence, creating a more powerful impact and a more measurable difference to sales.

The Tavern Snacks rebrand will focus on shifting its positioning to become a more focused, confident and adventurous modern brand.

Barry Stubbs, MD at Tavern Snacks, comments: Having decided to launch a new product to the market, we came to Greenwich Design purely for packaging advice and design. It was amazing to see the work that went into their development and design process. Having a fresh set of eyes look over not just one product but the bigger picture, gave us a new focus and really got us excited about our brand again. We now have a consistent range of products that will appeal to a contemporary audience.”

Simon Wright, MD at Greenwich Design, adds: “For us, Tavern is a great client to work with. It is very refreshing to work with a much smaller and of course local business where we can really help shape the vision and strategy as well as providing support from a design and visual identity angle.

Designing the packaging for the Chilli peanuts would have been great, but to redesign the identity for the other product lines, creating a stronger, consistent brand to take to market, will maximise Tavern’s chance to change perceptions. With the new branding, which will be revealed imminently, we have taken the tradition and history of Tavern Snacks and developed this into a design that is relevant and engaging for today’s modern and experimental consumer.”

Source: Greenwich Design