The English Provender Co. Unveils Revamped Pack Design
The English Provender Co. has launched a revamped jar label featuring traditional designs of rural English flowers and product ingredients.
The English Provender Co. has launched a revamped jar label featuring traditional designs of rural English flowers and product ingredients. Kira Mutimer, brand manager at The English Provender Co, said: “Following extensive research into consumer desires, we have created a new design which we feel will go a long way to delivering a strong point of difference.”
“This rebrand has been strategically timed to support the brand’s key winter sales period, reinforcing its positioning as a premium condiment brand and giving consumers a reason to trade up, delivering value growth within the mature chutney category.”
Source: English Provender
