Shmaltz Brewing Collaborates With Vermont’s WEQX To Produce ‘Independent Ale’
Shmaltz Brewing’s latest collaboration beer is ready to rock music fans and beer lovers alike as they team up with Vermont based radio station 102.7 WEQX for the brewing of Independent Ale® (5.18% ABV).
Shmaltz Brewing’s latest collaboration beer is ready to rock music fans and beer lovers alike as they team up with Vermont based radio station 102.7 WEQX for the brewing of Independent Ale® (5.18% ABV). Honoring the tradition of crankin’ up the radio, celebrating local culture, and livin’ life overflowing with independence, Independent Ale® is light, crushable ale with a hint of wheat in the malt bill and a blast of Pacific Northwest hops on the nose. Refreshing, easy drinking, and perfect for enjoying at your favorite concert venue, craft beer bar or bottle shop.
102.7 WEQX is a long standing, independently owned, Alternative Rock radio station of Manchester, Vermont whose signal broadcasts to New York’s Capital Region, Southern Vermont, as well as parts of New Hampshire and Massachusetts. Much like Shmaltz Brewing, they’ve fought hard to avoid the large corporate ownership that rules much of the country, and they continue to do things their own way. The EQX/Shmaltz connection is simple: A love of music, respect for the audience, and the enjoyment of an expertly brewed, tasty craft beer.
“EQX and Shmaltz Brewing, both have the ability to develop, and bring to life, projects pretty quickly. We’ve been doing radio promotions together for a few years, and that’s really the spirit of this new Ale; the genuine love of connecting with our audiences, and the desire to create something memorable,” says Jason Keller, Afternoon Drive Host, 102.7 EQX
Independent Ale® is available on draft at select bars and venues, and on shelves in 6-packs 12 oz. cans all across the Capital Region, including at Turnpike Beverage (Rensselaer, NY), Pearl Street Pub (Albany, NY), Thruway Beverage (Schodack, NY), Thruway Beverages (Greenwich, NY), Beer Universe (Troy, NY), Beer Universe (Schenectady, NY), Oliver’s Beverage (Albany, NY), Eddy’s Beverage (Saratoga Springs, NY), Slidin’ Dirty (Troy, NY), Latham Discount Beverage (Latham), Catherine’s in the Park (Saratoga Springs, NY), Glenville Beverage (Glenville, NY), Midtown Discount Beverage (Johnstown City, NY), Beer Hall (Albany, NY), Capital City Gastropub (Albany, NY), Savemore Beverage (Clifton Park, NY), Madison Pour House (Albany, NY), Anchor Beverage (Queensbury, NY), Elixir 16 (Troy, NY), Waterford Beverage (Waterford, NY), Hoosick Street Discount Beverage (Troy, NY), and others.
Source: Shmaltz Brewing
