The Mason Jar Cookie Company reinvents the classic Mason Jar

20 Feb 2014

The Mason Jar Cookie Company showed the industry its new SoftJar Pouch at the Specialty Food Show in San Francisco a few weeks ago - an unbreakable Mason Jarshaped package designed for supermarkets, mass retail and other applications where its iconic glass Mason Jar isn't ideal.

The ingenious photo-realistic SoftJar Pouch is a stand-up, gusseted pouch that keeps ingredients fresh and offers an eye-popping shelf presence while delivering a significantly lower price point. Lighter, nonbreakable and offered in Signature Mason Jar Cookie Company Blends, pancake mixes or Private Label to include any possible blend in the Mason Jar Cookie Company line (currently over 250,000 possibilities), the pouch is an upscale and novel add for those customers needing lower price points without sacrificing the specialty, gourmet appeal of The Mason Jar Cookie Company flagship product.

Unveiled after a year of development and design engineering, the Mason Jar pouch was met with tremendous enthusiasm from both the target market customers as well as packaging specialists that lauded the special shape and realism as revolutionary, and a perfect re-interpretation of a timeless classic. Genius in its simplicity and tactical utility, customers are requesting that the Mason Jar Cookie Company accelerate its plans to broaden its line to include other mixes - pancakes, muffins, soups and other shelfstaple provisions.

New company president Bruce Renick said “Our line extensions have been in the works for some time but the Pouch makes it possible to bring them to market not only more quickly but at a very attractive price point for our retailers. We are very excited that there is so much market interest and demand – and we intend to make sure our customers have complete access to our entire line as quickly as possible.”

Asked about the signature glass Jar around which the company was founded, Renick added, “Our Signature glass product will always be a premium part of our offering as it sits on the gift/gourmet line and is important to our customers both large and small. The Pouch simply supports the Glass product and can go where the Mason Jar itself can’t. Many of our larger customers have actually asked for both products to fill two needs in-store in different categories and this is what we had expected, that one would drive sales of the other.”

The Mason Jar Cookie Company is known for its web-based Design-Your-Own personalized cookie mix as well as its Private Label program including such names as Sun-Maid®, Free People, and Yankee Candle®. They have a cult-like following, regularly appearing on the most widely read food blogs, New York magazine, Star magazine, OK! weekly, Los Angeles, In Style and more. They are a favorite for corporate gift giving - names like The Four Seasons Hotel, Hearst, Sotheby’s, Keds, Tyco and countless others. Their Pouch introduction and resulting expansion into retail blends and line extensions beyond cookies is their newest initiative.

Source: The Mason Jar Cookie Company