The right packaging recipe for Border Biscuits
Border Biscuits have proudly baked high quality biscuits for a variety of market sectors for over 25 years. They have relied on DS Smith Packaging Livingston for the last few years, for packs that work in the supply chain and meet the different retail needs of each sales channel.
Border Biscuits have proudly baked high quality biscuits for a variety of market sectors for over 25 years. They have relied on DS Smith Packaging Livingston for the last few years, for packs that work in the supply chain and meet the different retail needs of each sales channel.
Take for example the high quality six colour printed luxury mini pack range for cash and carry outlets. The print replicates the image of each biscuit to help promote the quality of the product and provides powerful stand out in the category.
A second pack, that previously did not meet supermarket needs, was re-engineered by the DS Smith team, to optimise sales cube. The unit has been designed to be single facing with each primary pack double stacked. The result is a perforated RRP that exposes as much of the primary unit as possible, uses white liners and features effective perforations that work well and open cleanly.
John Cunningham, Managing Director of Border Biscuits confirmed that they are delighted with the results of the packs from DS Smith Packaging, and that, “It’s essential that our suppliers understand our whole process. Packaging can improve line efficiencies and sales effort. Our packs do all that”.
Source: DS Smith Packaging
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