Thick-It Unveils New Packaging For Swallowing Disorder Products

Thick-It, a provider of dysphagia nutrition solutions, has launched new packaging to better reflect the brand positioning and its promise to consumers. Among the goals of the package redesign were to increase a point of differentiation among swallowing disorder products and to strengthen the product’s shelf impact.

The modernized logo and new look bring the packaging up-to-date and align with Thick-It’s revised brand positioning: 

Thick-It is passionately dedicated to and solely focused on creating a suite of innovative, science-based, nutritious and appealing food and beverage options to improve the lives of people with swallowing disorders. The product formula, high quality, UPCs and manufacturing codes, as well as the ordering process, will stay the same. Consumers can expect to see Thick-It’s new packaging for the original thickener on shelves. New packaging for Thick-It’s concentrated formula will be available soon.

Source:Thick-It