Unilever’s B-Better start-up brand launches water range in SIG combidome carton

18 Jul 2019 --- B-Better, a water start-up brand from Unilever’s Future Platform, is launching a range of on-trend water beverages in SIG’s aseptic combidome bottle-shaped carton. SIG’s carton bottle is fully recyclable and mainly made from FSCTM-certified paper board. B-Better is the first company to use combidome with SIGNATURE packaging material, where the polymers are linked to wood-based renewable materials through mass balancing. Added to this is an ultra-thin aluminum foil certified to Aluminum Stewardship Initiative (ASI) standard – a world-first from SIG.

B-Better is a range of 10 on-trend water beverages, including still, flavored and functional, which are enriched with B vitamins. The initial launch of the combidome 750ml carton bottles will be in Belgium, with 1 percent of revenues going to regional environmental causes.

The decision to use the combidome carton bottle is a major move forward in finding solutions to reduce single-use plastic, even more when it comes with SIGNATURE packaging material with polymers linked to wood-based material, SIG states.

“The strong name for our young caring brand says it all – Be good to yourself and better for the planet. It was vital that with combidome we found the most sustainable packaging solution for our water products, not just in its unmatched environmental profile, but also its appeal and convenience for the forward thinkers looking for healthy refreshment,” says Hélène Esser, Brand Manager Future Platforms, Co-founder B-Better. “Our messages are clearly conveyed at first sight, mirroring B-Better’s strapline ‘It’s a start for less plastic and a better planet.’”

As well as combidome’s strong environmental credentials, the uniquely convenient carton bottle design also complements the new water brand by immediately standing out on the shelf to younger consumers, looking for true innovation to enjoy during their busy daily routine, SIG says.

With the best features of both a carton pack and a bottle, combidome is a ready-made alternative to single-use plastic bottles, guaranteeing sustainable convenience and differentiation.

“Our pioneering cooperation with Unilever’s Future Platform start-up B-Better brand, focuses on our longer terms goals of giving more to society and the environment than we take out and on always acting sustainably and responsibly,” comments Martin Herrenbrück, SIG’s President & General Manager for Europe. “Working together we are proud to launch an innovative water range in a game-changing packaging solution that will make a real difference for both consumers and the planet.”

Earlier this month, SIG became “the first in the industry” to produce cartons with ASI-certified aluminum foil. Ace Fung, Global Product Manager at SIG, tells PackagingInsights that all of the supplier’s packaging that contains aluminum will begin using the AS-certified aluminum foil and that the cartons will be made available to customers globally. ”