14 Jul 2023 --- Unilever brand Pot Noodle is trialing paper pots for its instant noodle soups with UK supermarket Tesco. The new pots can reportedly be recycled at home with other paper waste and include on-pack recycling labels to guide shoppers on correct disposal. The new design marks the brand’s biggest innovation in its packaging since its launch over 40 years ago. Pot Noodle, the UK’s “biggest” instant hot snack brand, says the new paper pot has launched with an initial stock of 500,000 for the brand’s Chicken & Mushroom flavor. “There have been plenty of challenges along the way, but we are committed to reducing the plastic in our packaging and to a paper-based future for our pots without compromising on the Pot Noodle experience our shoppers know and love. We are now excited to learn from this initial trial with the ambition of bringing our paper pots to more shoppers across the UK soon,” says Andre Burger, general manager of Unilever UK & Ireland’s Foods (Nutrition) segment.
