Unveiling Albea’s New Fiber Brush Mascaras

According to Pauline Uhlen, Mascara Product Manager at Albea, “My Style family is designed to capture the ever-changing lifestyle modes of women on the go. Wherever these active consumers go, they take their mascara – it is an essential part of their style, whether they’re at work, or at play.

According to Pauline Uhlen, Mascara Product Manager at Albea, “My Style family is designed to capture the ever-changing lifestyle modes of women on the go. Wherever these active consumers go, they take their mascara – it is an essential part of their style, whether they’re at work, or at play. The four new fiber brushes are Mademoiselle (for extreme volume and length), Miss (for extra curl and length), Lolita (for volume and definition) and Signorina (for extra volume).” The sculpted contours of the four mascara brushes in the My Style family are made possible thanks to Albea’s second-generation Da Vinci™ technology. This proprietary process, which combines a second brush cut followed by an over twist, “opens a world of exciting new fiber brush design possibilities, for optimized volume, lengthening, curling and definition,” said Pauline Uhlen. “Cuts can be done differently on either side of the brush, for new shape and make-up effect possibilities”, she added.  

“Furthermore we have selected and mixed various types of fibers to create these four exciting new brush shape designs, each offering specific make-up characteristics.” Albea’s strategy of annual product innovations, for both fiber- and plastic brushes, will be enhanced by the company’s new innovation-driven and customer-oriented European Center of Excellence for mascara and lip-gloss opening in Q4 2014 in Bottanuco, Italy. “Our new Bottanuco facility will offer our customers quality, supply chain efficiency and speed-to-market,” Pauline Uhlen said.  “This major investment of 20 Million Euros will further strengthen Albea’s leadership position in mascaras. We are constantly improving the service we bring to our customers in their mascara developments through our innovation capabilities, service, teams and technical expertise – as well as support for the most complex global mascara and applicators launches. Our continuously-expanding portfolio of end-to-end mascara packaging means solutions to our customers’ biggest challenges,” Pauline Uhlen said.

Source: Albea Group