Valio Revitalises Dairy Products with Tetra Brik® Aseptic Edge

Tetra Pak®, the world leader in food processing and packaging solutions has announced that Valio, Finland’s leading dairy company, has chosen Tetra Brik® Aseptic 200ml and 250ml Edge for its baby foods, protein drinks and creams.

“We are always looking to enhance our customer’s experience and the new Tetra Brik Aseptic Edge does exactly that. It is amazing to see the difference brought by a simple improvement – the sloping top creates space for a larger cap which enables the liquid to flow more smoothly. The package is really easy to pour or drink from, making it ideal for everyday use” says Tuomas Salusjärvi, Vice President, Beverage Business Unit at Valio Ltd. 
 
Finland, a market that has the world’s second highest per capita Liquid Dairy Product (LDP) consumption rate will be the latest to introduce Tetra Brik Aseptic portion packs following the success of the package with dairy and juice brands in a number of markets including Saudi Arabia, France, Belgium, Italy and Brazil. 

“Consumer demand for smaller packaged drinks has been rapidly expanding for many years, largely driven by the increase in on-the-go consumption. Tetra Brik Aseptic Edge portion packs provide brands like Valio the opportunity to meet this demand through a user-friendly package with great shelf-appeal,” says Kim Nordstrom, Marketing and Product Management Director at Tetra Pak Finland. “We are very pleased to have supported Valio with this launch.”

Valio products in Tetra Brik Aseptic 200ml and 250ml Edge packages are produced on four Tetra Pak A3/CompactFlex filling lines, each with a capacity of 9,000 packs per hour. By using QuickChange™ and QuickSwitch, Valio has the flexibility to switch production between 200ml and 250ml sizes, with the added option to use either a straw or a HeliCap™ 23 closure.

Source: Tetra Pak